The bet, in one scroll

She's already heard it from us.
And she knows what it means.

01 Preemption 02 Comprehension 03 Trust

We deliver the news. We do not perform it. News is what is relevant today, not what is broadcast today.

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Where Bharat gets its news today

Six surfaces. None of them complete.

Indians stitch together six broken news surfaces every day. WhatsApp for speed. YouTube for tone. The village paper for depth. Each one solves part of the job. None solves the whole job.

WhatsApp
535M users · the largest news surface in India
Speed without truth. No verification. No anchor. No agency.
DailyHunt · Inshorts
350M+ aggregator MAUs combined
Headline without depth. 60-second cards, no follow-up muscle.
YouTube News
55% of Indians get news here weekly
Perspective without personalisation. Creator-led. Not yours.
Hindi dailies
~30M ABC-certified copies / day
Ritual without speed. A day late. One-way. Increasingly thin.
Hyperlocal apps
Lokal, Way2News · tens of millions
Locality without trust. Unverified, unattributed, town-bound.
Publisher apps · TV
TOI, NDTV, Aaj Tak · TV ~200M households
Authority without agency. Performance and panels. She cannot ask back.
The gap underneath all six
is the same: one-way silence.
Depth a user cannot summon. Truth she cannot test. Locality she cannot demand.
Five archetypes, five broken trade-offs

One product reshapes for each.

From the retired clerk on Aaj Tak to the auto-driver on Dhruv Rathee, every Indian news consumer makes a different broken trade. JBIQ composes the same two loops differently for each.

Ramesh, 52
Lucknow · retired bank clerk
Time-rich, information-poor. 2 hours of TV nightly. Performance, panels, partisan banners.
Priya, 28
Pune · junior engineer
Speed-rich, depth-poor. Inshorts on the metro. 60-second cards, twice a day.
Anand, 65
Bhopal · retired schoolteacher
Ritual-rich, but yesterday's news. 45 minutes with Dainik Jagran every morning, for forty years.
The one we built it for
Sunita, 38
Madhubani · primary teacher
Connection-rich, truth-poor. 60+ Parivaar forwards a day. No way to verify before she replies.
Suresh, 34
Indore · mechanic
Perspective-rich, personalisation-poor. 90 minutes of Dhruv Rathee & regional creators after dinner.
The hero of the doc

Meet Sunita Devi.

She is who the product is built for. If it works for Sunita, the rest follow.

SD
Sunita Devi
38 · primary-school teacher · Madhubani, Bihar
Languages
Maithili at home
Hindi at work
Phone
JioPhone Next
two-finger typist
Income
₹35,000 / month
household
Pays for news
No.
01
A way to check the forward before she replies to her sister-in-law.
02
News that mentions her locality, not just her state.
03
A voice she can interact with anytime. "Phir kya hua?", without scrolling.
Two bets. One product. One voice.

News she can interact with. And verify.

Two coupled flywheels on one backend. The morning brief earns her trust. The verification keeps it. Without the morning, we are a fact-check tool nobody opens twice. Without the verification, we are a podcast.

Bet 01

Iska Matlab

The trust check. Sunita pastes a forward, holds the mic to a voice note, points her camera at a poster. JBIQ replies in 60 seconds in her language: what it is, whether it's true, what it means for her. Available on the JBIQ app and as a WhatsApp share-receiver.

9:41
Iska Matlab.
JBIQ · Maithili / Hindi
Tap a forward below to send to JBIQ
Likely false
Yeh sandesh poori tarah sahi nahi hai. RBI has issued no such circular. UPI transactions remain free for users on all amounts.
RBI press release PTI wire PIB Fact Check
Bet 02

Apni Khabar

News she can talk to. A personalised morning brief in her language, refreshed through the day, profile-aware and interactive any time. "Iske baare mein aur batao" turns the brief into an explainer. Same product, different read for every person.

6:15
Apni Khabar.
For Sunita · Madhubani · Maithili
S
Tuesday · 6:15 AM
"Sunita ji, aaj aapke liye chaar baatein."
1
Bihar primary teacher pay-grade revised
12 saal ki service, L-7 to L-8. Gross ₹4,800 zyada per month.
Which years count toward the 12-year threshold, when the new paygrade takes effect, and what to file at the BEO. Tap "aur batao" to deepen.
2
Monsoon arrives 14 days early in Madhubani
IMD block-level forecast. School logistics, planting calendar.
Five-day window. Forecast confidence 78%. Local impact: SBM construction sites, kharif sowing.
3
LPG cylinder may go up ₹40-60 next week
Crude up on Iran-US tension. Refill aaj karva lein.
Ujjwala subsidy applies. Window before notification: ~5 days. Local distributor stock check.
4
India vs Sri Lanka semifinal · 2:30 PM
Gill injured. Shreyas Iyer in. Pitch report at 2:00.
Live commentary in Maithili. Family-room mode auto-enabled at 2:25.
Tap any brief to deepen. Long-press to ask back.